Gwyneth Paltrow is all about the eco-chic lifestyle.  From healthy eating and juicing, to oil pulling and now all-natural, organic vegan makeup line.  The founder of goop teamed up with Karen Behnke from Juice Beauty Organic Skin Care & Makeup to create a new vegan non-toxic plant-derived Phyto-Pigments Color collection.

Launched this week, January 11th, two months ahead of schedule, Juice Brand’s ingredients include organic juice and fruit extracts with cold-pressed oils.

According to VegNews, the Academy Award winning actress developed this “makeup line to provide an alternative—free of gluten, silicone, talc, acrylates, parabens, glycols, PEGs, artificial dyes, and synthetic fibers—to the toxic products she was exposed to during her career.”

Fourteen peace vegan beauty line includes a Complexion, Eyes, Cheek and Lips products, and vegan make up brushes.  Unlike other celebrity-endorsed make up lines, this one is quite affordable, with prices ranging from $22 to $42.

Gwyneth JuiceBeauty

In her interview with well+GOODPaltrow reviled that this was ” kind of my dream in terms of alignment. I really believe in what Karen is doing for the sustainability of the planet….[she’s] really the leader in these practices. It’s very important as a woman, as a mother, and as someone who preaches a non-toxic lifestyle.”

I’m very exited to tryJuice Beauty, since I already use something similar from 100% pure skin care and makeup line.  Some of my other everyday favorites include ARCONA, Tata Harper, Avalon Organics and ShiKai .  I even got my husband using JĀSÖN, Dr. Bronner’s, SheaMoisture and Billy Jealousy.  Now, this is a family commitment! 😉

Here’s PETA’s 22 Completely Vegan Beauty and Body Product Brands List for you to check out and please SHARE THIS ARTICLE!

Images via Juice Beauty and well+GOOD