Living in Los Angeles I’m lucky to be exposed to variety of vegan and vegetarian restaurants.  I’ve eaten at Shojin, Gracias Madre, Crossroads, Sun Cafe, veStation and many more.  But there’s a new kid in town and this one is very special and close to my heart.

The Little Pine of Silver Lake neighborhood was opened last November.  The owner of this Mediterranean-inspired, plant-based vegan eatery is a music icon and multi-platinum recording artist, Moby, who also has been an avid animal rights advocate for nearly 30 years.  He even released an album in the 90s titled, Animal Rights, and was honored MFA’s prestigious Compassionate Leadership Award in 2014.

So what’s so special about his place you might ask…?  Well, 100% of the restaurant’s profits will be donated to animal welfare organizations like PETAAnimal Legal Defense FundSea Shepherd Conservation Society, and Mercy For Animals.  While some restaurants have been known to donate portions of their profits to charities, this one is the first to done everything!!!

According to EATER, Moby stated: “Opening Little Pine was never meant to be a conventional entrepreneurial endeavor.  I want it to represent veganism in a really positive light, and also help to support the animal welfare organizations who do such remarkable work.”

Moby gave a candid interview to laist about his restaurant and how it came to be; it’s worth reading, I might add.

So, if eating vegan didn’t leave you with a clean conscious, eating for a cause should.  Try the Veganuary challenge this month and please spread this message!